On how not to do a study

It would be interesting to see the sort of writing that would come out if ‘researchers’ of Marxist influence were to leave their desks, go out into the real world (in quotes for I doubt if they should be called so) and do a study with actual field observations. I am making no criticism on why Marxist ideas are being pursued in the current times and of course it would be naive to do so. The problem is with the way it is being pursued. The ‘lens’ syndrome is all too rampant where a researcher conducting a sociological, environmental, political or philosophical study is quick to summon these thinkers and their ideas and gift wrap their studies in it.

An example is this one on Community-Coco-Cola Interface: Political- Anthropological concerns on Corporate Social Responsibility. I find that the study has been too quick to summon grand ideas without sufficiently examining how do these relate to the subject at hand. Also that it starts with a position that the corporate in question has had damaging effects on the community. While this position is okay to take, it obfuscates a fair judgement as it does not examine the positive effects (sure there would be some for millions of dollars spent on it by the company worldwide) that CSR had on the community.

The presentation below is a short analysis of this study’s key ideas and conclusion prepared during a lecture on research methods.

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